Well, maybe not, but this French government ad carries an important message.
Below, the tagline in the lower right corner roughly translates as ‘eating, that’s good; throwing away, that sucks (ça craint!*).’
Chaque Français jette . . . “Every French person throws an average of 20 kgs. of food in the trash can each year.”
According to the FAO, a European generates 60-110 kgs. (130-240 lbs.) of food waste yearly; an American, 95-115 kgs. (210-250 lbs.); a person from a developing country, 6-11 kgs. (13-24 lbs.).
For more information, see the campaign webpages here and here. And there’s more about French food at French Food in the U.S.
I spotted these posters on the wonderful blog about gardening in Paris, Paris coté jardin, by Alain Delavie.
*Also means ‘that’s dangerous.’ ‘That sucks’ can also be ‘c’est nul.’
enclos*ure 